Are you struggling with how to write a pin description when creating new pins for Pinterest?
The bad news, it can be really hard to understand at first. The good news, it’s super easy to learn the basics, and as you practice, you’ll become a pro in no time!
How to Write Pin Descriptions
Head on over here for a quick video about how to get in the head of a Pinterest user to understand how to use the platform to your benefit.
Watch this video, or read the quick notes below.
First, a pin description is describing what your post or video is about. Typically I am for:
- 2 sentences (one which follows my Pin title), with 1 keyword in each.
- 3 more keywords | between | lines | like these | at the end.
If you struggle with keywords, then you are not alone! But, not understanding Pinterest keywords is a big no-no! When you don’t know what keywords to use, then Pinterest won’t even show your pins to the right users, which means you won’t get any traffic. Figure out your keywords here.
Quick Ways to Write Pin Descriptions …
Utilize Yoast SEO WordPress plug-in. This is a FREE plug-in on WordPress which helps you with google SEO and ranking. In it, they ask you for a keyword/phrase and a “meta description”. I don’t know about you, but I spend a TON of time figuring out the best meta description. The good news is, you can use that exact meta description in your pin description and save time and brainpower from thinking up more. Then, just add your keywords at the end.
In fact, when you put that meta description in your blog post and your images for the post, that’s what Pinterest brings in when someone pins that from your website.
When looking for tips on how to write pin descriptions, it really is as basic as that. It’s not super complicated. It really is just what it sounds like. A description of what your pin is about. Toss in a few SEO keywords and phrases, and you’re good as gold!
Pinterest Action Tip:
Go create a new pin in Pinterest, set your timer for 2 min and write your description. Don’t think hard, just do it!
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