Are you trying to figure out how to reach your target audience so you can get more qualified leads onto your email list and into your funnels?
You’re in the right spot. Pinterest is the perfect place to find pre-qualified leads and to easily get in front of your target audience.
How to Reach Your Target Audience Using Pinterest
Head on over here for a quick video on how to use Pinterest to attract new leads.
Reaching your target audience on Pinterest is 2 simple steps.
Make sure your profile is set up for 2 things. Have specific SEO keywords which are related to your niche. The keywords need to be what your potential clients are searching for. If you need help learning more about SEO and keywords, then check out my master class.
Next, you’ll want to make sure you have up to 10 boards specifically built to answer your target clients’ questions and lead to your products that solve their biggest problems.
Read this post if you’re looking for ideas on how to clean up your Pinterest profile.
2. Be Consistent with your Strategy
Pinterest is all about consistency. So if you’re looking to get your pins in front of the best clients, then you want to stick to a consistent Pinterest game. That would include:
- Showing up 3-5 business days a week
- Pinning 5-10 minutes each day
- Re-pinning quality pins from around the Pinterest platform
- Creating “clickable” pins that bring users to your website and pinning these pins.
I talk more about pinning strategy in my Women on Pinterest Facebook group, you can join that here.
Reaching your target audience with Pinterest is pretty simple. So, where do people go wrong? They give up too early and they quit being consistent. You want to allow yourself at least 3 months on Pinterest before deciding it’s NOT a platform for you. Are you wondering upfront, right now, if it is the right platform for you? Comment below what your business niche is (no website links please) and I’ll let you know if it will work on Pinterest.
If you’re looking for more tips about a Pinterest strategy, then this Podcast can help you.
Pinterest Action Tip:
Do a quick profile audit and make sure it is 100% built around serving your target clients’ main pain points.
If you like this post and are looking for more quick action tips, join my Facebook group for daily support, tips, and help.