What’s the deal with followers on Pinterest? Are they important to grow your business? Do you need them? What happens if you have “spammy” followers? How often should you be following others?
Keep reading/watching below and you’ll get the down and dirty information about Pinterest followers… and a few things which may be been kept secret to you before.
“This was the single best information on boards and followers that I’ve gotten thus far – no fluff, no sales, valuable straightforward information. Thank you again and truly looking forward to your information here on the page!” -Sierra
Followers on Pinterest
Head on over here for a quick video about followers and Pinterest, or read about it below.
Followers don’t matter
#It’sTheTruth… even though it may hurt. Unlike other social media platforms, followers on Pinterest don’t make any difference at all. Yeah, it may look and feel great to have a ton of followers, but it doesn’t change the way your pins perform, and who clicks on your pins.
What happens when someone followers me
When someone followers you OR one of your boards, both count as “1” follower. Any person you follow, any of the pins they pin will show up in your “Followers” feed on Pinterest. You can find this feed on the top bar of Pinterest 2-3 across to the right titled “Following” or an image of 2 heads.
If someone followed you, all of you, they will see every single pin you pin and re-pin. If someone just followed 1 board or a few boards, they will see every pin you pin or re-pin to those boards.
As a business owner… what you want to know about followers
As a business owner it is good for you to follow other people who pin similar content which will help your clients.
1. Because the pins in your followers feed are good quality pins to share with your potential leads
2. You are a “team player” which Pinterest will support you more and show you pins
*The key thing to keep in mind, is you want to follow quality business who pin good pins, and not spammy ones.
Tips to follow people as a business owner
The key to successful manual pinning from your followers feed, is that you’ve followed good people and boards. Do these steps to make sure you’re following the right people/boards.
1. Check out their website link in their profile. Make sure it’s a quality website you would feel comfortable sending people to.
2. Follow their website board only, if they have a board which is only pins related to their website. The reason why, is you don’t always know if they are re-pinning quality pins. But, all of their pins on their website board will lead to their website, which in turn, you’ll know they’re a quality pin.
3. Follow any boards which are relevant to your target client. Many business have dozens of boards and half of them don’t relate to their target client (which actually limits their Pinterest potential… ), so you want to make sure you are only following boards which will have pins to help your target clients.
The number of followers you have, or people you follow make no difference at all with your Pinterest success. But, you are able to utilize who you follow and their re-pins to boost your manual pinning strategy and improve your Pinterest success.
If you find yourself following a ton of non’relevant business, then clean up your followers feed, and follow this post to clean up your Pinterest account to see better success.
Pinterest Action Tip:
Follow 5 people or boards which pin quality pins which can help your potential clients.
If you like this post and are looking for more quick action tips, join my Facebook group for daily support, tips and help.