Many business owners ask. Can’t I just “Pay to play”? Short answer. No!
Promoted pins can be very tempting! Especially with how well some Facebook ads can work. So, another bit question is “Should you promote a pin?”
Should You Promote a Pin?
Why you don’t want to promote a pin
The biggest reason is that “most” (as in 90% of the business owners I’ve chatted with, and myself included) have seen a HUGE drop in traffic once the promoted pin is ended.
The second reason is that you can get such great reach and organic traffic, build your list, and massively increase your sales without ONCE using a promoted pin. This has been proven time and time again by MANY business owners using the POG method.
When you can try and should promote a pin?
When you have a WORKING system in place to get leads and convert them into sales.
Why? Because there is no point in getting traffic to your site if you don’t have a way to capture them and turn them into leads.
Above all, you need a fantastic pin leading to a great post, with a great opt-in, and a fantastic email sequence or sales call making that sale.
What you should NOT use promoted pins for
DO NOT use promoted pins to increase your brand awareness and get traffic.
Firstly, you are able to increase your brand awareness just by being a quality pinner with branded pins.
Secondly, as mentioned above, all that traffic won’t make a difference if you don’t have a functioning sales funnel.
To answer our question “Should you promote a pin?” the answer is a very big NO for 99% of you 🙂
Pinterest Action Tip:
Search your Pinterest analytics and see which pins are getting the most clicks to your website. Then create 3 more pins similar to those. Read more on where to focus with your Pinterest strategy.
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