Today’s topic comes from a killer question popped on Facebook: “Is Pinterest worth it if you only offer local services?” A hair stylist or personal trainer wants to know—should they bother with Pinterest for local businesses? Let’s dive in with a quick, no-BS take!
Spoiler: Pinterest isn’t your best bet if you’re strictly local. It’s a search engine, not a geo-targeting wizard. You’ll likely pull in folks from Timbuktu who can’t book your services or join your gym. Even Pinterest ads won’t magically fix this—you’ll still struggle to hit the right zip code.
Feel free to listen, watch, or read below to selling on Pinterest.
Listen Here: https://spotifycreators-web.app.link/e/D6cGd89LeTb
Watch Here: https://youtu.be/ft0TyaG8x1E
When Does Pinterest Shine?
Pinterest can work if you’ve got something to sell beyond your local bubble. Think:
- Hair stylists: Selling hair care products or online tutorials.
- Personal trainers: Offering workout plans or virtual coaching sessions.
- Realtors: Sharing downloadable home-buying guides or virtual staging tips.
These let you reach people anywhere, which is where Pinterest’s power lies. It’s all about matching your offer to how people use the platform.
Learn how to use Pinterest Marketing Without a Blog Here.
Stick to Local-Friendly Platforms
If you’re local-only, focus on spots that let you zero in on your area:
- Facebook for community vibes and targeted ads.
- Google Business for search visibility.
- Instagram with location tags to snag nearby clients. (3 Ways to Convert Instagram Content to Pinterest)
Action Step: Build The Local LOVE
Skip the Pinterest for local businesses hustle and create a lead magnet to pull in local peeps. Try:
For hair stylists: A guide like “Top Things to Do in LA for Newbies” (hair edition) or “Best Hairstyles for Humid Climates.”
For personal trainers: A free “5-Day Local Fitness Challenge” tailored to your city’s vibe (e.g., “Hiking Prep for Austin Trails”) or a “Quick Workouts for Busy [Your City] Parents.”
For realtors: A downloadable “First-Time Homebuyer’s Guide to [Your City]” or “Top 10 Hidden Gem Neighborhoods in [Your Area].”
Use these to grow your email list with folks in your area. Know your audience, match your strategy, and watch your local game level up!
Remember: Pinterest is a World Wide Platform
It’s tricky for local-only businesses. Know your audience and match your strategy to their needs. If you really want to use Pinterest, leverage those freebies (like guides or challenges) to attract the right crowd and grow your email list. Just make sure your offer has global appeal to match Pinterest’s reach.
Want to dive deeper? Check out our free Pinterest Webinar 101: Crucial Things You Need to Know About Pinterest Marketing Before Getting Started. It’s the perfect way to nail your Pinterest game plan!
Any questions, be sure to head over to my Free Facebook group.
With these simple steps, you’ll be well on your way to building a strong Pinterest following.
