Let’s talk about something that sneaks up on a lot of us bloggers and content creators: the summer traffic slump. You’re doing all the things, and suddenly your numbers start to dip. It’s frustrating, but here’s the good news—it’s totally normal.
Instead of panicking, let’s focus on strategy. This is actually a golden opportunity to do a little digital housekeeping that will set you up for long-term growth. You might not be seeing massive numbers right now, but these smart tweaks can help keep your Pinterest traffic steady and even growing through the quiet seasons.
4 Things To Keep Pinterest Traffic Up
Feel free to listen, watch, or read below to selling on Pinterest.
Listen Here: https://open.spotify.com/episode/4Vtcrq77wIHoBelaKVhCmp?si=NDV_DZU9TaWP1QaxsgvmfQ
Watch Here: https://youtu.be/JRCtDgxkp5c
1. Give Your SEO Some Love
Yes, Pinterest is a visual search engine, but that keyword game still matters—a lot. Take a little time to refresh both your Pinterest SEO, blog post SEO, Podcast, social media platforms and website SEO.
These small updates can have a big impact—not just on Pinterest traffic, but across platforms like Google too. Think of it as spring (or summer!) cleaning for your content strategy.
2. Breathe New Life Into Old Blog Posts
Got some older posts that didn’t quite take off? Don’t let them collect dust. Revisit those hidden gems and give them a facelift. Update the content if needed, and more importantly—create fresh new pin designs for them. Try a new template, different color scheme, or a more seasonally relevant hook.
Sometimes it’s not that the content isn’t great—it’s just that the pin didn’t catch the right eyeballs the first time. Give it another shot and get that content back out there.
3. Keep Showing Up (Even Just a Little)
Even during slower seasons, consistency matters. You don’t need to be pinning every day, but make sure you’re still active. If things are hectic, aim for just a few quality pins each week. That’s enough to keep the Pinterest algorithm warm and your momentum moving in the right direction.
One of the best things you can do for long-term Pinterest traffic is simply to not disappear. A little consistency goes a long way.
4. Work on the Thing You’ve Been Avoiding
You know that project you keep pushing off—maybe it’s cleaning up your boards, organizing old content, or finally diving into a course you bought? Use the slower summer months to tackle it.
Progress feels good, and these background tasks often make a big difference when traffic picks back up again.
Remember: This Slump Is Temporary
Maybe your numbers aren’t what they were a few months ago. That doesn’t mean you’re doing anything wrong. Seasonal dips happen. Give yourself permission to take a breather, enjoy your summer, and remember that you’re doing enough.
Being proactive now will set you up for a smoother (and more successful!) season ahead.
Most importantly? You’ll be perfectly positioned for even bigger wins in year two.
Action Step:
Pick one thing to focus on this week. Whether it’s refreshing an old post, setting a consistent pinning schedule, or updating your keywords—choose something small, and go for it. Focus on progress, not perfection.
And if you want personalized tips for improving your Pinterest traffic, I offer detailed audits that give you a clear, customized game plan for what to focus on next.
Any questions, be sure to head over to my Free Facebook group.
With these simple steps, you’ll be well on your way to building a strong Pinterest following.
