Want to make your Pinterest boards pop and bring in more clicks and sales? Today, we’re answering a big question: Should your Pinterest boards cover a bit of everything or stick to one topic?
Spoiler: focusing on your niche is the way to go! Let’s break it down, keep it simple, and get your Pinterest game on point.
Listen or watch below…
Listen Here: https://open.spotify.com/episode/1yYyP2TFOp3pbgl37ZfO7t?si=f2tQVUFhQ9a2RiJ0SjkRbg
Watch Here: https://youtu.be/Qp4MReJiFY0
What Are Pinterest Board?
Pinterest boards are like your personal collections of ideas. They show off what you’re great at and pull in the people who love your vibe. For example, if you’re all about home decor, your boards are your chance to shine with awesome ideas for cozy rooms or modern decore.
Broad or Focused Boards? It Depends.
You might think, “If I make my boards super broad, I’ll reach more people!” But hold up—it depends on what you do. If your niche is home decor (think pretty living rooms or kitchen makeovers), you can have a few different boards, like:
- Cozy bedroom ideas
- Modern decor idea
- Halloween decore
- Cholor scheme insporation
These all fit home decor and make you look like a pro. But if you start adding boards about workouts or recipes, things get messy. Why? It confuses your audience and Pinterest’s algorithm.
The Big Mistakes to Avoid
Here’s a trap: mixing in boards that don’t match your niche. Let’s say you’re a home decor guru. A board about “home workouts” or “easy recipes” might seem fun because they’re kinda home-related, right? Nope! Those belong to fitness or food niches, not home decor.
When you pin stuff like throw pillows and then protein shakes, it’s like telling Pinterest, “I don’t know what I’m about!” That makes it harder for your pins to show up to the right people. Pinterest loves when you stay on topic—it helps their algorithm share your pins with folks who care about your niche.
The Golden Rule: Stick To Your Niche
Here’s the deal: if you try to talk to everyone on Pinterest, you end up talking to no one. A profile with home decor, health tips, gardening, and parenting looks busy but doesn’t work. Why? It makes your brand look all over the place, and people won’t see you as the go-to expert.
The result? You might get lots of views, but not many sales. People love browsing, but they buy from specialists who know their stuff.
Action Step: Clean Up Your Boards
Ready to make your Pinterest boards work harder? Take 15 minutes today to:
- Check your boards. Any that don’t fit your niche (like workouts in a home decor account)? Tweak them to match your vibe or delete them.
- Create one new board that’s super specific, like “Small Space Decor Ideas” or “Fall Home Vibes.”
This quick step will help your boards shine and get more eyes on your pins.
Focus Beats Everything
To grow on Pinterest, stick to what you know. Don’t let unrelated topics like recipes or workouts water down your brand. Keep your boards focused, and you’ll see more clicks, more followers, and more sales.
Want to master organic Pinterest marketing in just 10 minutes a day? Check out the Pinterest Organic Growth Academy for simple steps to bring in traffic, grow your email list, and boost sales.
Questions?
Thanks for reading! If you have questions or want to chat more about Pinterest, join my FREE Facebook Group, Women on Pinterest, here. I can’t wait to see you there and help you make Pinterest your secret weapon!
