Where to focus with Pinterest? Monthly viewers or followers. This is a common question, and you may be falling into the Pinterest rabbit hole and focusing on the wrong numbers.
Why you don’t want to focus on monthly viewers
Monthly viewers can be a really exciting number! It’s so fun to see it go up each day, but can be so frustrating to see it go down and down. However, you do NOT need to worry about this!
There are many websites which have low views and high traffic to website.
All monthly viewers tell you, is how many time your pin pops up into someones feed. YOU DO NOT WANT TO FOCUS ON MONTHLY VIEWERS!
Why you don’t want to focus on followers
Followers are nice and all… but they don’t really make a difference in increasing your traffic and sales with Pinterest.
They are 100% not as important like it is with Facebook or Instagram.
Followers may follow your whole profile or just a board… either way, it doesn’t matter too much 🙂
Where to Focus with Pinterest
FOCUS ON YOUR CLICKS!
How much traffic are you actually getting to your website? Above all, CLICKS, that’s what you want to look at.
Because traffic to your website allows them to:
-Get to know you
-Gives them the opportunity to sign up for your lead magnet
-They are able to get onto your email list
-You can sale to them
Check your Pinterest Analytics
Now that you know where to focus with Pinterest, let’s dig in deeper.
When you head into your Pinterest analytics, you want to click on your website tab, and drop down menu to “clicks”.
Which pins are getting the best clicks?
What do they look like?
Researching your pins which high click rates gives you an idea of what your target client is looking for, and how you can serve them better.
To answer our question “Where to focus with Pinterest” the answer is CLICKS! Focus on increasing your clicks!
Pinterest Action Tip:
Check into your analytics. Are you getting the clicks you want? If not, check out this post “How to create a clickable pin” for 4 simple tips.
If you like this post and are looking for more quick action tips, join my Facebook group for daily support, tips and help.