After being on Pinterest for 5 years, and teaching many entrepreneurs how to use Pinterest to grow their business, do you want to know what the number one Pinterest mistake I see business owners making?
Number One Pinterest Mistake
Head on over here for a quick video and learn the number one Pinterest mistake entrepreneurs make.
Not knowing your target client, or ideal client is the number one Pinterest mistake!
What happens when you don’t know your target client?
First, when you don’t know who your target client is, and who you serve, it’s really hard to sell your products and services. So I’m just going to put that out there right now.
But, if Pinterest doesn’t know who you help and serve, this leads to:
- Pinterest not showing your pins
- Pinterst showing your pins to the wrong people
- Decreased traffic to your website
- No new leads and sales in your business.
It is EXTREMELY important to KNOW who your target client is, and reflect that in your Pinterest business profile. If you feel like Pinterest has been limiting your growth because of your profile, then sign up for a Pinterst Audit and fix that TODAY.
Top Things you Want to know About Your Target Client
First, you want to know who your target client is physically and as a person. Are they male, female, Mom, woman, teenager, millennial? Who are they?
Second, you want to know their 3 biggest pain points. What do they struggle with each day, and keeps them up at night?
Finally, you want to know how your product or service helps them. This fills in the gap between their problem, and how you can help them.
As you build your Pinterest profile around your target client, Pinterest understands who you help. Only then, can Pinterest start to send your ideal traffic and clients to YOU!
So if you are 100% ready to save 3 years of figuring out Pinterest and get on there with fast, actionable steps, to guide you every step of the way, check out my Pinterest Organic Growth Academy.
Pinterest Action Tip:
Above all, take a look at your Pinterest profile. Most importantly, do your boards and pins reflect ways to help solve your target clients’ biggest pain points?
If you like this post and are looking for more quick action tips, join my Facebook group for daily support, tips, and help.