Do you LOVE using Pinterest but have 100% no clue how to use it to grow your business?
You are in the right spot! I’m not here to teach you why it’s so important for your business, you can learn about that here.
I’m here to help you understand how to get the the head of a Pinterest user so you can maximize the platform to grow your business (direct sales, coaching, services, etc).
How to Grow with Pinterest
Head on over here for a quick video about how to get in the head of a Pinterest to understand how to use the platform to your benefit.
I was just on a call with a potential client the other day. They were interested in Pinterest, loved using it for personal use, but had 100% no clue how to use it for Pinterest for their business.
What do users do?
First, you want to know what the goal of a Pinterest user is. As a user of Pinterest, you hop on to look for specific things. DIY halloween costumes. How to start a business. 4 year old birthday gifts. All kinds of things.
But, as a business owner…
You want to use Pinterest to get traffic to your website, new leads, get in front of potential clients, and ultimately make an income right? As a business owner, you goal is to use each pin, to lead the “user” to your website and landing pages. From your website and landing pages, you get them to take the next step with you, which may be:
- Sign up for your email list
- Schedule a consult
- Purchase a low priced offer
Once you add value, and get them to take that next step with you, you’re able to connect with them more, they take more steps with you, and work their way down your funnel to becoming a top paying client or customer.
A 3 Part Business Plan
Basically, Pinterest is like a 3 part business plan.
- First, you get cold/warm traffic from Pinterest to click on your pin
- Then, they land on your website and sign up for a freebie
- Finally, they’re on your email list you market to them your products and turn them into a paying customer.
Pinterest doesn’t have to be complicated. It’s a very simple social media platform (which isn’t social at all), and allows you to find cold/warm traffic specifically looking for your help.
If you’re ready to dive into Pinterest, head on over here to learn more about developing a Pinterest strategy for your business, and download my free guide below.
Pinterest Action Tip:
Join the Faceboook group for more tips on how to start your business with Pinterest.
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