Pinterest Profile Set Up: Now, how to turn it into a traffic magnet

Woohoo! You’ve got your Pinterest account all set up — logo, boards, the works. But now you’re probably thinking, “Uh, what’s next?” Don’t worry, you’re not alone! Your Pinterest profile setup is just the start. To make Pinterest work for you, you need a few easy steps to get those clicks and traffic rolling in. Let’s break it down into super simple steps to go from “just set up” to “Pinterest pro.”

You’re Profile Isn’t a Set-It-and-Forget-It Deal

Think of Pinterest like a garden. You’ve dug the dirt and maybe planted a few seeds (your boards). But to grow a gorgeous garden, you gotta water it, add new plants, and keep it fresh. Pinterest is the same way! It’s a search engine, not a one-and-done social media app. To get noticed, you need to keep adding new stuff so Pinterest knows what your biz is all about and shows it to the right people.

Feel free to listen, watch, or read below to selling on Pinterest.

Listen Here: https://creators.spotify.com/pod/show/charissemerrill/episodes/I-Created-My-Pinterest-Profile-Now-How-Do-I-Grow-My-Business-e32irtk

Watch Here: https://youtu.be/6TQHIDKbgyc

Here’s how to kickstart your Pinterest profile setup:

1. Make Your Boards Super Clear

Your boards are like shop windows — they need to show off what you’re selling or sharing. Check your boards and ask:

  • Do they match what your business does? (Like, if you’re a wedding hairstylist, have boards for “Wedding Updos” or “Boho Bridal Hair.”)
  • Are the names easy to search? Swap vague names like “Hair Vibes” for something like “Spring Wedding Hairstyles.”

Read more about how to use Pinterest boards For Businesses.

2. Create New Pins Every Week

Pinterest loves when you’re active! Aim to add 1–3 new pins every week. These can link to your blog, products, or anything you want people to check out. Don’t stress about fancy designs — Canva makes it crazy easy to whip up cute pins in minutes.

If you’d love to learn how to get on and off Pinterest in just 10 minutes each day, check out the Organic POG pinning strategy here.

3. Sprinkle in Searchable Keywords

Since Pinterest is a search engine, keywords are your BFF. Add phrases to your pin titles and descriptions that your audience might search for. For example:

  • “Budget-friendly home decor for small apartments”
  • “Easy dinner recipes for busy moms”

Not sure where to start? Check out my Pinterest profile to see how I use it to market to DIY Entrepreneurs.

Why Consistency Is Everything

Here’s the deal: Pinterest isn’t instant. It can take 6–9 months for your pins to start driving big traffic. But if you stick with a simple plan after your Pinterest profile setup — like pinning fresh content and using good keywords — you’ll see those clicks add up. The key? Stay consistent, even if it’s just 10 minutes a day.

Action Step:

Ready to make Pinterest work for you? Here’s what to do right now:

  1. Open your Pinterest profile and look at your boards.
  2. Rename one board with a clear, searchable keyword (like “DIY Home Decor” instead of “House Stuff”).
  3. Pin one fresh piece of content to it — even an old blog post works!

This tiny step gets the ball rolling, and Pinterest loves fresh vibes. Bonus: Every Thursday, share your new pin in the “Save a Pin” thread in myFree Facebook group for extra love!

Keep It Fun and Keep It Going

Your Pinterest journey is just getting started, and it’s gonna be awesome. With a little strategy and consistency, you’ll turn that quiet profile into a traffic magnet. So grab those keywords, pin some fresh content, and watch your garden grow!

IMPORTANT: If you’ve made it this far, but still aren’t sure if Pinterest is “right” for you… watch this FREE TRAINING on the 3 crutial things you need to know before investing months on Pinterest.

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Charisse Merrill