Are you tired of spending hours in Instagram, making posts that disappear fast? I’ve got a secret weapon for you– Pinterest! It’s the best platform where your content keeps working months (and years) after posting. Let’s dive into why Pinterest is the perfect platform for busy mom entrepreneurs and small shop owners.
Listen or watch below…
Listen Here: https://open.spotify.com/episode/4GmlSdqhruY6cxvvu7KOyP?si=PKSHxm3wT161jLFu1paI_g
Watch Here: https://youtu.be/y7MtRtbIr54
Why Pinterest Rocks For Website Traffic
Let’s be honest, Pinterest isn’t just another social media app. It’s fun to use for personal, but as soon as you start to look at it from a “business standpoint” everything gets confusing. The reason why… Pinterest is more like a saerch engine, like Google, but with pretty pictures! Let’s dive into the 3 reasons YOU want to be on Pinterest wheter you’re a online business owner or Etsy shop owner.
1. It’s All About Pitures
Moms, women, don’t always have time to read long posts or watch videos. Pinterest uses pictures called “Pins” to grab your attention fast. Imagine you’re looking for a quick dinner idea. You open Pinterest, see a yummy picture of a 20-minute pasta dish, and click to get the recipe. Those pictures pull you in instantly, and they can do the same for your business!
2. It’s Easy To Find Stuff
Unlike Instagram or Twitter, where posts get buried in a feed, Pinterest lets people search for exactly what they want using keywords. Your Pins get saved on boards, so they’re super easy to find, even months or years later. This is one of the reasons your “Pin” can still bring you traffic 3+ years later.
For example, if someone searches “budget home decor,” Pinterest shows Pins that match, even if they were posted two years ago. That means your content keeps working for you. This is great for busy business owners, who need to be strategic and efficient with their time.
3. Post Life 3-6 Months
On Instagram, posts lose attention in a few hours (or days if you’re lucky). But on Pinterest, your Pins can bring visitors to your website for years!
One of my clients posted a holiday gift guide in 2022. Even in 2024, it was still bringing tons of visitors to her site. That’s the magic of Pinterest’s “evergreen” content—it keeps growing like a plant that never stops!
4. No Need To Be Social
Being on social media can feel exhausting—posting, commenting, following people, and keeping up with trends. Pinterest is different. You don’t have to chat or post every day. It’s a slow-and-steady strategy that brings traffic to your website over time. The sooner you start, the sooner you’ll see results.
Action Step:
It’s time to take action, and start seeing results. Set up a FREE Pinterest Business Account. Keep your personal account for saving fun ideas (like recipes or crafts), but use the business account for your business stuff. It helps you focus on your niche, like parenting tips or home decor.
If you already ahve your business accoutnt set up, read this: Top 5 Things to Do After Setting Up Your Pinterest Business Account here, and pick 1 thing to do this week.
Tripple Traffic in 60 days
Sarah, a mom of three who was struggling to get clicks to her website. She spent years on Instagram, even paying for classes, but only got a few clicks each month from Instagram and Pinterest. She chose to shift gears, and try Pinterest… so she found me. After I helped her with a Pinterest Audit (a quick check-up for her Pinterest profile), she made some changes. In just two months, she went from 3 clicks a month to 165 clicks from Pinterest in 30 days! That’s a huge jump, and it happened because her profile was finally set up the right way.
Pinterest saves you time because you don’t have to be “social” all day, and it’s a long-term way to bring visitors to your website. A Pinterest Audit is the fastest and cheapest way to make sure you’re doing it right. I’ve helped over 100 moms fix their profiles, and I’d love to help you too! Check out my audit options here and pick what works for you.
Questions?
Thanks for reading! If you have questions or want to chat more about Pinterest, join my FREE Facebook Group, Women on Pinterest, here. I can’t wait to see you there and help you make Pinterest your secret weapon!
