Spring refresh time means decluttering and optimizing—so let’s talk Pinterest engagement.
Listen or watch below…
Listen Here: https://open.spotify.com/episode/6bmL7U9ggRsoqbj9eIexUF?si=Zs4Sc-OdRVC2LE_a313DlQ
Watch Here: https://youtu.be/gxRzdtTMRrg
Pinterest isn’t about vanity likes; it’s a planning platform where users save ideas for later action. Also called, a search engine. Engagement on Pinterest signals the algorithm that your content is valuable, pushing it to more people.
Core metrics in Pinterest Analytics (business account required):
Impressions:
Impressions means how many times do your Pins show up. Think about your home feed, you can see about 10 pins at a time, every single pin that is on that page counts as one “impression” for each pin. Getting impressions means you have a great reach foundation.
If your impressions are low, you’ll want to check your Pinterest keywords and profile setup. High impressions without other action means your content needs to be evaluated.
Saves (or re-pins):
These are a great sign! When someone saves your Pin, it’s a “yes, I want this later” vote. The algorithm recirculates saved Pins, which boosts the long-term reach of each pin. This is why pins can still bring you traffic years later. The pin save rate varies by niche, but after seeing impressions, you’ll want to start seeing more saves.
Outbound clicks:
This is the real winner for us entrepreneurs. Outbound clicks means traffic to your URLS (site/blog/affiliate links). Prioritize them—strong outbound clicks mean intent, conversions, and more algorithm love. I recommend checking out the pins with the most outbound clicks, and doing more of those if you want more traffic.
Pin clicks/close-ups:
This is when someone clicks on a pin in the feed, and the pin zooms to just that image (not to the link). This shows that the pinner is interested; it’s a good sign. Maybe see what pins are getting the most “pin clicks” but not “outbound clicks”. Is it just missing a CTA? Is it missing a link? There could be lots of missed opportunities with lots of pin clicks but no outbound clicks.
Engaged audience:
Your engaged audience are unique users interacting (saves, clicks, etc.). Compare the total audience for quality which his the entire number of audience you have.
Comments:
These OK for the community (reply promptly to build loyalty), but don’t chase everyone. Comments help a bit, but saves and clicks are the golden ticket.
Bottom Line: Pinterest Engagement
You want to look for saves and outbound clicks. Consistency beats commenting marathons. Impressions mean you’re just getting started. To boost your Pinterest engagement, pin fresh content regularly, repin strategically, and stay consistent.
Action Step:
Check your Pinterest analytics. Which pins are getting the most saves/outbound clicks. Duplicate what works (new images, similar ideas). Which pins are getting impressions and pin clicks/zoom ups, add more CTA’s to those types of pins.
If your engagement feels stuck (high impressions, low saves/clicks), my Pinterest Audit spots why fast. There are multiple tiers starting with the foundational level at $25, and you’ll walk away with a TON of value.
Questions?
Thanks for reading! If you have questions or want to chat more about Pinterest, join my FREE Facebook Group, Women on Pinterest, here. I can’t wait to see you there and help you make Pinterest your secret weapon!
