It’s time to dive into how to turn your Pinterest traffic into leads and customers, esp with Q4. Holiday season is coming up and this is a huge opporutnity for your business.
Listen or watch below…
Listen Here: https://creators.spotify.com/pod/profile/charissemerrill/episodes/Converting-Pinterest-Traffic-Into-Leads-e380vqo
Watch Here: https://youtu.be/4qMbj-J5Q8M
Why Your Profile Matters
Your Pinterest profile is like your shop’s front window… get this, it’s NOT for your pinners, but for Pinterest itself (the Pinterest algorithm). It needs to grab the right people—your future customers! A weak profile with vague stuff like “I love home decor” or random boards won’t help you convert Pinterest traffic to leads. That’s like putting up a sign that says “stuff for sale” and hoping for the best. You’ll get tons of views but no clicks, and that’s super frustrating when holiday shoppers are ready to buy.
1. Get Specific With Keywords
Here’s the trick to convert Pinterest traffic to leads: be super clear about what you offer. Instead of “home decor,” try “cozy fall home decor” or “vegan skincare for sensitive skin.” Specific keywords attract the right people—ones who are more likely to click through and sign up for your email list or buy something. In Q4, make it seasonal! Swap “vegan recipes” for “fall vegan recipes” to catch those holiday planners. Trust me, pins can drive traffic for months, not just hours.
2. Impressions vs Clicks
Ever see thousands of impressions but barely any clicks? Ugh, so annoying! That usually means your profile is too general. For example, I’ve seen profiles with 3,000 visits but $0 in sales because they’re attracting the wrong crowd. Compare that to a focused profile with just 300 visits but $30 in sales—way better! A strong profile is key to converting Pinterest traffic to leads.
3. Level Up With A Pinterest Audit
If you’re struggling to convert Pinterest traffic to leads, I totally recommend a Pinterest audit. It’s like a roadmap made just for your business. You’ll get exact steps to tweak your profile and boards to boost clicks and leads. I’ve had clients see a 30% traffic jump in just one month after their audit! Spots are limited, so head to charissemerrill.com/audit to grab yours.
Action Step: Check Your Website
Look at your website or shop page on both mobile and desktop (bonus points for using an incognito window to see it fresh!). What stands out? Would a new visitor know exactly what you’re selling? Make sure your site connects with the seasonal stuff you’re pushing on Pinterest. This is how you convert Pinterest traffic to leads and sales!
These posts may help you too: How To Set Up Your Pinterest SEO Strategy
Questions?
Thanks for reading! If you have questions or want to chat more about Pinterest, join my FREE Facebook Group, Women on Pinterest, here. I can’t wait to see you there and help you make Pinterest your secret weapon!
