If your Pinterest account feels like it’s screaming into a big empty room—tons of views but zero sales—this post is your holiday wake-up call. It’s October 2025, and the New Year rush is sneaking up fast. Time to niche down and fix things up!
Listen or watch below…
Listen Here: https://open.spotify.com/episode/1ZrmGDmL8ySzlQ09IWgtSp?si=Q4XhltbuSq2uL6JJJbIECw
Watch Here: https://youtu.be/eb5fw8TOEAs
The Big Trap: Stuffing Your Boards With Everything
Imagine this: You’re a busy mom selling digital planners. But your Pinterest boards? They’re all over the place with “easy family meals,” “quick kid crafts,” and “self-care Sundays.” Super relatable, right? Nope—it’s a sneaky trap!
You’re trying to chat with every mom out there, but you end up connecting with none. Pinterest’s algorithm gets all confused and shows your stuff to random scrollers who just swipe by.
This leads to -> Tons of impressions (that’s when people see your pins), but clicks and sales? Nada. Zilch. Frustrating, huh?
Flip It: Go Super Specific
Now picture niching down to something laser-focused, like “time-blocking planners for mompreneurs”. Keywords like “mom boss daily planner” or “side hustle schedule for moms” light up.
The algorithm loves this. It shoots your pins right to moms searching for exactly what you sell—women who are ready to buy, not just browse. I’ve coached hundreds of you gals: Broad accounts get about 1% click-through rate. Niched ones? They get 3-5% or more! It’s not about more traffic—it’s the right traffic that turns into sales.
What To Do…
Big shout out to Emily who said, “I totally freeze up niching down—how do I even start?” Girl, I’ve got you! Grab a timer for just 10 minutes. Super easy:
- Minutes 1-3: Jot your top 3 passions + skills that tie into your biz. Like “email marketing + beating mom guilt.”
- Minutes 4-6: Dream up your perfect client—one mom entrepreneur. What’s her biggest headache? “Can’t squeeze client calls around school drop-offs.”
- Minutes 7-9: List 5 keywords she’d Google, like “busy mom email templates.”
- Minute 10: Boom—nail your niche! “Email funnels for mompreneurs.”
Test it: Make one fresh board with those keywords. Watch the views turn into clicks. Magic!
Don’t just trust me—meet Taylor, my virtual assistant coach client. Her old setup? Generic “VA tips” mixed with parenting hacks for her Pinterest niche boards. Traffic stuck at 20k views a month, but zero client inquiries.
We niched her to “VA services for faith-based mompreneurs.” Keywords like “Christian mom VA booking system.” Views dipped a bit at first (to under 20k), but inquiries exploded! She started landing paying clients.
And me? Before niching, I had 3,000 pin clicks a month… but only 1 sale on my digital products. After? Clicks dropped to under 1,000 a month, but I’m making almost weekly sales. Quality over quantity.
Action Step: Clean Up Your Boards
Grab that 10-minute timer right now, and pick your one dream mom entrepreneur avatar. Create a shiny new board with 5 targeted pins using her keywords. Track your impressions vs. clicks after a month and see how the board is doing.
Pinterest Niche or Bust!
Speak straight to that one ideal mom, and the right crowd will find you—thanks to killer keywords and the algorithm. Your Pinterest will hum like never before.
Still stuck? Let’s hop on a 1-hour Pinterest Power strategy call! We’ll peek at what you’re doing and tweak it before the New Year. Watch everything reset and crush it in 2026.
Want to master organic Pinterest marketing in just 10 minutes a day? Check out the Pinterest Organic Growth Academy for simple steps to bring in traffic, grow your email list, and boost sales.
Questions?
Thanks for reading! If you have questions or want to chat more about Pinterest, join my FREE Facebook Group, Women on Pinterest, here. I can’t wait to see you there and help you make Pinterest your secret weapon!
