If you’d rather keep on the move and listen, here you go: https://podcasters.spotify.com/pod/show/charissemerrill/episodes/How-to-use-Pinterest-To-Grow-Your-Coaching-Business-e22auiv/a-a9lnnmc
The BIGGEST benefit of using Pinterest as a coach is the wide reach of audience you’ve got with Pinterest.
Chances are, if you’re a coach, you do virtual coaching. Having clients from all over the world isn’t a problem. So let’s dig in on how you can use Pinterest for coaching to get more clients.
Watch Here: https://youtu.be/VCuJTpQiRys
How To Use Pinterest For Coaching
Pinterest is going to be a game changer for you.
First off, since it’s a social platform. There are a lot of users on it, with over 445 million active users in 2023.
But the real benefit of Pinterest is that it’s ALSO a search engine. This means it’s a place where people go to look for answers.
Why Pinterest for Coaches?
Pinterest is a place, where as a coach, you’re able to get leads who are actively taking action to get help. Instead of scrolling through Instagram and seeing a post that might help them, a Pinner has already recognized the problem, go to Pinterest, and is currently SEARCHING for the answer.
When your pin pops up, and they click over to your link or watch the idea pin, they are taking action and more ready to sign up for your email list, follow you, or sign up for a free call.
Grab your Quick Start Guide to Pintereset Marketing here.
Warm Leads For Coaches
As a coach, when you use Pinterest to increase brand awareness, the pinners who see your pins, have actively been searching for help with that topic. They are still “cold” leads, but they are a lot more “warm” than a scroller on Instagram or Facebook seeing a random post.
To recap, the biggest way you’ll be using Pinterest for coaching is by growing your brand awareness and getting them over to your website. And, since Pinterest is a search engine, it doesn’t matter what time of day you post. As long as you’ve got optimized keywords, and are consistent with pinning. Pinterest will show your pins, and increase your brand awareness while you’re sleeping (pretty cool, right?)
3 things You Need To Do to Grow Your Coaching Business With Pinterest.
- Set up your Pinterest Business profile, including niche-specific boards, and a plan on how you’ll actually be making money with your services.
- Optimize your profile with Pinterest SEO-specific keywords.
- Stay consistent with pinning, and adding value to the platform.
When a pinner clicks on your pin, and sees your value from your post/podcast/video, they are more willing to sign up for a free chat or email list. In order to generate clients from Pinterest, you need to build that trust. Give them help with something first, nourishing that relationship, then they will become a client.
Watch this for 4 ways Pinterest can help you with your Coaching Business.
If you already have a Pinterest business account for your coaching business, then go through your board and delete or archive any boards which ARE NOT related to your coaching services. If you have boards not related, this will confuse the Pinterest algorithm. It is important to only use business boards for your business.
It is important to understand that Pinterest is a long-term strategy platform. A common Chinsese Proverb “The best time to plant a tree was 20 years ago. The second best time is now.” Same with Pinterest. The sooner you start on it, the sooner you’ll get results (but not too soon because it takes about 3-6 months for it to really take off).
Are you ready to dig in deep with using Pinterest to Escalate your coaching business? This class will help you get it all set up. https://pages.charissemerrill.com/PinterestForCoaches
Please comment with any questions you have below, or reach out to me in my free Facebook Group.
Other Helpful Reading:
How to Create New Content For Pinterest